Guests joined Blaine Ashley for the official NYC debut of XECO sherry on Tuesday, March 12th at Spanish Tapas bar, Bar Jamon. This new to the US sherry was served neat and in cocktails too, alongside tasty tapas curated to pair with the fresh and forward-thinking wines. UK based co-founder, Beanie Espey flew to the city to chat with an exclusive group of trade and media attendees about the concept and inspiration behind XECO.
XECO is the brain-child of three 30-something female 'fino fiends' from the UK who have long shared a love of fine sherry.
With 30 combined years of experience in the industry, the trio share more than just a love of this magical Spanish wine -they also have a deep understanding of how it’s made and of the wonderful traditions upon which it is built.
In early 2016 they set out to create a new brand of sherry to put a contemporary edge on an age-old product.The ladies of XECO teamed up with a magnificent bodega that has been producing sherry wines since 1876.
So, although the name may be new, the wines have a long and distinguished lineage yet the labels are fun and forward thinking as is their marketing approach.